OnePlus Plans To Further Expand its Offline Presence in India with 10 New Retail Outlets
India is a huge market for phone makers and it seems to exist growing by the month, as all manufacturers look to grab a piece of the pie. OnePlus is leading the premium segment and that's on the back of minimal sales from offline channels. Only the company is looking to expand its retail store presence in the country to bridge the gap between online and offline sales.
The Chinese giant has already started setting up own-make retail stores earlier this year but it now aims to reach a wider audition. In an interview with Reuters, OnePlus India GM Vikas Agarwal stated that the company is planning to open up x retail stores beyond the nation in the second half of 2018. It currently operates 5 retail stores in India, which were all established earlier this twelvemonth. The company also opened 3 new experience stores in Mumbai, Kolkata, and Bangalore earlier this week.
The timing of this development coincides with an of import milestone for OnePlus. It has managed to trump all its competitors, namely Apple tree and Samsung, for the top spot in the premium segment in Bharat. This is a huge deal for a company which landed in the state but 3 years agone, and has fabricated India its 2nd HQ.
OnePlus initially focused on sales via online platforms (Amazon India and its own online store), just the Chinese giant recently changed its outlook and started setting upward offline retail stores across the land. And the aforementioned milestone makes it especially important for OnePlus to expand its offline presence if it wants to reach consumers who're nevertheless wary of buying good online.
In add-on, if you haven't already heard, the Chinese giant already has plans to ready up its 'second headquarters' in India by the end of 2018. This volition enable the company to further its research and evolution (R&D) efforts in the country, which accounts for one-third of its revenue.
Talking well-nigh production, Agarwal states that all OnePlus devices sold in the country are made locally in support of the 'Make in India' programme. He further continues to add, "nosotros have already upgraded to local product of the components and will continue to look at further plans as the government announces the next wave of localization."
The company will need to carry forward the momentum gained from scintillating sales of the OnePlus 6, which has been hit amidst the Indian oversupply.
Source: https://beebom.com/oneplus-plans-to-further-expand-its-offline-presence-in-india/
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